"Travel within Australia does not currently offer the experiences and gratifications sought from a holiday," say the authors. "Some Australians are currently resentful of the poor value for money travelling domestically offers ... Not only is Australia not different but it has a high degree of perceived homogeneity. Indigenous culture is not motivating to most Australians and thus does not provide that cultural contrast.
"The idea that travel is educational is stronger for Europe. This allows parents to feel that they are 'good parents' and that they are doing the trip for others. More importantly, parents dread the thought of car travel with children."
