The awards recognise excellence in all aspects of travel services including product range, customer service, company culture and technology.
The winner offered a complete service to travellers, using mobile, video and maps within the blog to encourage excellent community participation.
Managing Director of STA Travel Australia and New Zealand, David Burns, believes the company was ranked ahead of bigger and more mainstream travel agency groups due to its ongoing commitment to its core youth market.
"What we've always done well at STA Travel is understand Generation Y -- where they want to travel, what they are willing to spend and, most importantly, how they want to interact with a travel agent.