Kiwi entrepreneur Dave Simmons this week launched the new approach for New Zealand travellers heading across the Tasman.
After 15 years' working in the travel industry in Britain, Simmons has returned with his family to New Zealand, bringing what he says is the unique "meta-search" business model.
A less-techy sounding name for meta-searching is "price comparison".
"From a consumer perspective, it's like going to a shopping mall and going to all the shops to compare prices on a pair of shoes, or on a suitcase that might be in three different shops," says Simmons. "Instead of going to all the shops - and getting the prices - we do that for you."